{ introduction }

{ monster.com }

Here’s a range of work with some TV shot by Rupert Sanders and Tom Kuntz,

including a superbowl spot with an accompanying teaser and microsite that

leveraged the super bowl hype.

TV
“Legs”	“Boogieman”

“Beaver”

MICROSITE

{ bbc world news }

And here we have some provocative work for BBC that ranges from interactive,

text-to-vote billboards, to a campaign where we made art from actual coaxial

cables on building sides to suggest that BBC brings you the world through your cable.

“Iraq”	“Immigration”	“Bird Flu”

“Riot”	“Air Drop”	“Kids”

“West Bank”	“Bush”	“Oil”	“Immigrant”

“Molotov”	“Bird Flu”	“Hostage”

{ fedex }

Here’s some FedEx spots that remind us that nobody is as reliable as FedEx.

“Turkeyneck”	“Top Ten”	“Lemmings”	“Drafting”

{ G4tv }

For G4 we created and branded a block of late-night programming from the ground

up. We began by naming the block, from led to a logo design, which led to station

interstitials, bump-ins, bump-outs, station identifications, web listings, commercials,

and so much more. “Sand,” “Gum,” and “Nipple” are personal favorites.

THE LOGO	:30				:10
	“Sand”	“Steroids”	“Alligator”	“French”	“Skating”	“Speedo”	“Castro”

:10 CONT.						:05
“Gum”	“Pee”	“Bathtime”	“Sweater”	“Hunting”	“Baboon”	“Zit”	“Fart”

:05 CONT.
“Nipples”	“Q-Tip”	“Paper Plane”	“Floss”	“Nose Pick”	“Gnat”	“Spank”	“Make Up”

DIGITAL	BUMPS
“Listing”	“Dual – In”	“Dual – Out”	“Dance – In”	“Dance – Out”	“Hand – In”	“Hand – Out”	“Bling”

BUMPS CONT.
“Hang glider”	“Pinata – In”	“Pinata- Out”	“Squeegee”	“Fly”	“Sneeze”	“Socket”	“Speed eat”

SHOW CLOSE

{ guinness }

This Guinness campaign launched for St. Patrick’s Day and includes TV and

social media, featuring videos, ecards and a Facebook-based petition aiming to

make St.Patrick’s Day an official holiday.

THE SITE

THE VIDEOS
“Thanksgiving”	“4th of july”	“Christmas”

THE E-CARDS

THE PETITION

{ virgin mobile }

Virgin Mobile is the only Mobile carrier that doesn’t require a contract or have

any hidden fees. It seemed reasonable to say they were the most moral company.

We thought the people who judge morality would agree. And they did. Sort of.

TV
“Catholicism”	“Buddhism”

PRINT
“Reverend”	“Rabbi”	“Pastor”

Bonus cheap, down and dirty campaign that I still like.

TV
“Egg”	“Cabbage”	“Parrot”

{ espn }

This 360 campaign centered around a fictitious webcam celebrity who believes
that ESPN.com is stealing her audience. And she’s hell bent on stopping them.
Kathi became an instant phenomenon. The site received 1.4 million unique
visitors and plenty of pictures of penises from guys who thought she was real.

PRINT

PRINT

Jay Mohr has a very, very strong personality. In this campaign for his ESPN
sports show, we see how well he’d do in other jobs. It’s not pretty.

TV

{ sobe }

Freddy was an already successful radio personality established by Sobe.

Our mission was to extend his tone into outdoor and digital. We achieved this

goal by making Freddy into an artist while capturing his sweet, endearing nature.

OUTDOOR
“Stomach”	“Egg”	Tiffany”	“Orange”	“Disco”

DIGITAL

{ directv }

Here’s a range of work for DirecTV, that spans from big brand ideas to more

pragmatic product spots.

“TV is Tired”	“Heaven”	“Carmen”	“Anticipation”

{ snickers }

For Snickers, we helped create a site that reinforces the satisfaction of a snickers

bar by offering other simple and satisfying activities.

{ biographies and contact info }

STEVE MCELLIGOTT

Steve is from Minnesota, which means he’s pale and unusually nice to strangers. After college in Colorado, he moved to Roswell, New Mexico and became the producer of the local TV news station’s 10 pm and morning news. After two years, he’d tired of writing stories about aliens, and decided to join the family trade of advertising.

He enrolled at the VCU Adcenter, and spent two years dorking out about ads. After graduating, he was hired by Ground Zero in LA, where he proceeded to do work for ESPN, California Anti-smoking, Lucy, and others. After Ground Zero, he moved on to BBDO NY, where he helped create award-winning work for BBC, FedEx, DirectTV, Monster.com, and Guinness, and was bequeathed with the impressive sounding titles of Senior Creative Director and Executive Vice President.

He has a 5-year old boy, and his wife recently gave birth to twin boys. He is very, very tired.

JEROME MARUCCI

Jerome grew up in the heart of Appalachia. After college he turned his back on the family trade of coal mining to seek his place in the world. He managed to land a job in the production department of a design studio in Chicago. One day at work, by accident, Jerome discovered a dusty, unused One Show annual on bookshelf. His fascination with advertising had begun.

After many self-taught, trial and error attempts to improve his book, Jerome’s big break came when he got hired by Butler, Shine and Stern as an art director. There he worked on Comedy Central, Sony PlayStation and a slew of dot com clients. He then went to work at Hal Riney to work on Saturn and Hewlett Packard. That was followed by a stint at Fallon New York where he primarily worked on Virgin Mobile. Jerome then went on to be a Creative Director at BBDO New York. At BBDO he has done highly recognized work for BBC, Monster, FedEx, Guinness and G4.

Jerome has been lucky enough to win just about every major award advertising has to offer. He also attributes his success to the irrational fear, if he fails, he’ll have to go work in the coal mines to provide for his family. This is irrational simply because all of the mines closed down long ago.

CONTACT